Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception® , we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you.

Inception® Chicken & Pork Meal Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except the growth of large size dogs (70 pounds or more as an adult).

Chicken, Pork Meal, Oats, Millet, Pork Fat (Mixed Tocopherol Preserved), Milo, Natural Flavor, Potassium Chloride, Salt, Choline Chloride, Taurine, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Crude Protein ………………. 25% MIN

Crude Fat ……………………. 15% MIN

Crude Fiber ………………….6% MAX

Moisture ……………………..12% MAX

Calcium ……………………….1.2% MIN

Phosphorus ………………….1.1% MIN

Omega 6 Fatty Acids* ……2.0 % MIN

Omega 3 Fatty Acids* ……0.25% MIN

Taurine* ………………………..0.20% MIN

Weight of        SERVING SIZE

Dog (lbs)          (Adult)*

10 or less         ¼ – ¾ cup

10 – 20            ¾ – 1 ½ cups

20 – 30            1 ½ – 2 cups

30 – 40            2 – 2 ¼ cups

40 – 60            2 ¼ – 3 ¼ cups

60 – 80            3 ¼ – 4 cups

80 – 100          4 – 4 ¾ cups

*Standard 8-fluid ounce measuring cup

Puppy – Feed up to twice the amount per day.

Gestation & Lactation – Feed up to three times the adult amount per day.

For combination Feeding – Feed 1/3 cup less dry food for every 1/2 can of wet food.

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.